est. 2019
Over 7 Years of Experience
My Name is Caleb Johnstone and I am your Local SEO Expert
With over 7+ years of hands-on experience helping local businesses like lawyers, physios, plumbers, and dentists rank higher in Google, I understand what it takes to get real results. I'm not an agency, I'm a dedicated local SEO specialist who works directly with every client.
Unlike big agencies that juggle hundreds of clients with a small team, I've intentionally capped my client base at 30. This means when you work with me, your campaign won't get lost in the shuffle. Every single client gets personalised attention and consistent monthly work.
I personally handle every audit, strategy, brief and report, and you deal directly with me. A trusted freelance copywriter and developer help with implementation when needed, and I check their work before it goes live. You also get a live SEO dashboard to track rankings and performance in real time.
If your business is nearby, learn more about my approach to Gold Coast local SEO.
Modern Approach & Sustainable Results
Hands-On From Start to Finish
I personally handle every audit, strategy, brief and report, and you deal directly with me. A trusted freelance copywriter and developer help with implementation when needed. I check all their work before it goes live.
7+ Years Proven Experience
I've been helping local businesses rank higher since 2019. I've seen what works, what doesn't, and how to adapt when Google changes the rules. You get the benefit of years of hands-on experience, not someone learning on your campaign.
Capped Client Base
I only work with 30 clients maximum so every business gets proper attention. Your campaign won't get lost in the shuffle or sit untouched for months. You'll get consistent monthly work and personalised strategies tailored to your market.
Real-Time Reporting
You get full access to your live SEO dashboard where you can check your keyword rankings and performance anytime. No waiting for monthly reports or wondering what's happening with your campaign, everything is transparent and trackable.
Local Market Knowledge
I understand Australian local search behaviour and how people search for local services. From “near me” searches to suburb-specific targeting, I know what works in the Australian market and how to get you found by local customers.
Direct Access When You Need It
No ticket systems or waiting days for responses. When you need to discuss your campaign or have questions, you get direct access to me. I'm responsive, available, and focused on helping your business grow through better local search visibility.
My Local SEO Services
Ready to Get More Local Leads?
If you're serious about growing your business with local SEO that actually works then let's chat. I offer a free site audit and honest advice. No hard sells and no fluff. Just real strategies, backed by experience.