The map pack does the heavy lifting
Your listing is often seen before your website. Set the category correctly, list each job type and your coverage honestly. Without a shopfront, hide the address and list where you operate instead.
More local calls
SEO for Tradies
My SEO puts your business in front of locals when they search for a plumber, electrician or pest controller near them. I'm Caleb, a local SEO specialist with 7+ years' experience, and I've worked with businesses across Australia including Jetset Plumbing, ASL Pest Control, Advanced Clean Air and Perth TV Antennas.
By Caleb Johnstone, Local SEO Specialist · Updated October 2026
7+ yearsExperience
What is SEO for tradies?
Local SEO gets you into Maps listings and organic listings for terms like "plumber near me" or "electrician" plus a suburb. Your Google Business Profile, service and location pages and reviews bring in customers where you want to be booked.
Lead platforms often send the same enquiry to several operators. Online visibility brings leads straight to your business and keeps working.
Where your business can show up
Search results
AI answer
An answer to a customer question, with relevant sources
Map results
- Business listing
- Business listing
- Business listing
Organic results
Main page
Local page
Advanced Clean Air
78% more clicks from Google
From 9 Jul to 5 Oct 2025, Advanced Clean Air's website had 847 clicks from Google at an average position of 40. From 9 Jul to 5 Oct 2026, it had 1,508 clicks at an average position of 15.
Clicks from Google Search
Before9 Jul to 5 Oct 2025847
After9 Jul to 5 Oct 20261,508
Average Google position
Lower is better
Before9 Jul to 5 Oct 202540
After9 Jul to 5 Oct 202615
Why local enquiries are different
Most jobs start with someone on their phone, often in a hurry, calling one of the operators they see. That changes what matters.
Duplicate content hurts the whole site
I often see suburb pages with identical wording and only the place name swapped. They can drag down the whole site. Every local guide I build has unique, locally relevant details.
Enquiries are the conversion
Tradies want the phone ringing. Click-to-call buttons, a visible number and mobile speed matter more than long forms. Calls and enquiries are tracked in GA4 so you can see which leads come from organic traffic.
Reviews win the tie-breaker
When three businesses appear in the map pack, reviews often decide who gets the call. I use a review request email after each completed job.
What's included in my tradie SEO
These are the pieces that get tradies more enquiries. I prioritise whatever is costing you enquiries now.
Google Business Profile for trades
Exact categories, every service listed, honest service area, real job photos and steady reviews.
Learn more about Google Business Profile optimisationService and suburb pages
A page for each service you want more of, with unique local content for places you cover. Tradies are busy, so my freelance copywriter writes using details about real jobs, then you check everything.
Learn more about keyword researchLearn more about on-page improvementsTechnical fixes and mobile speed
Fast, mobile-friendly content with click-to-call buttons and relevant schema.
Learn more about technical improvementsCitations and trade directories
Consistent business details across directories to confirm your name, address and phone number.
Learn more about local citationsLink building
Relevant links from suppliers, local community groups and industry sources.
Learn more about link buildingConversion tracking
Enquiries tracked in GA4 so you can see which pages bring in work.
AI visibility
Consistent business details and clear answers help AI assistants recommend your business accurately.
Service and location guides
Local guide
Local guide
Local guide
Local guide
Service page
Call now
How I'd approach your campaign
- 1
Free audit
I review your website, Google Business Profile, coverage and the tradies competing with you in the map pack.
- 2
A quote based on the audit
I don't publish a set price. Your trade, coverage, competition and website determine what's needed. I audit, then quote. No lock-in contracts.
- 3
Service and location mapping
Each service gets a target page. I plan suburb guides only for areas you work and people search.
- 4
Monthly implementation
Listing updates, content improvements, reviews, citations and links, worked through monthly in priority order.
- 5
Live reporting
A live rankings dashboard plus call and enquiry conversions in GA4.
SEO ROI calculator
What could SEO be worth to your trade business?
Move the sliders to match your business. It's a rough estimate to help you think about the opportunity, not a forecast.
- Additional monthly visitors
- 500
- Additional enquiries per month
- 15
- Additional customers per month
- 4.5
- Estimated additional monthly revenue
- $6,750
- Estimated additional annual revenue
- $81,000
Estimates only. Results depend on your market, competition, website and how quickly changes are made. I don't guarantee rankings or revenue.
Get a free auditTrade businesses I've worked with
Trade and home maintenance businesses I've worked on include Jetset Plumbing, ASL Pest Control, Impressive Plumbing, Advanced Clean Air, Total Air Conditioning, Housefly Building & Pest Inspections and Perth TV Antennas.
How long does tradie SEO take?
Smaller or less competitive markets often bring enquiries early in the campaign. Competitive trades such as plumbing or electrical in a capital city usually need half a year to a year or longer. It depends on your competition, starting point and how quickly changes get made.
Typical timeline, varies by market
- Stage 1
Months 1 to 3
Google Business Profile, reviews and quick wins
- Stage 2
Months 3 to 6
Service and location guides gain ground, Maps visibility improves
- Stage 3
Months 6 to 12+
Competitive services in capital cities
Who this is for (and who it isn't)
Fit if
- You're an owner-operator or small team that wants more calls in specific areas
- You want to deal directly with the person running your SEO
- You can share job photos and details now and then
- You're happy to request reviews after completed bookings
Not a fit if
- You want hundreds of copy-paste guides
- You want guaranteed first page rankings
- You expect lead-platform volume overnight
- You only want paid campaigns
Your questions answered
It's getting your business found in Google Maps and organic results when locals search for your services. It covers your profile, service and local guides, reviews, citations and links.
It depends on your trade, service area, competition and website. I run a free audit first, then quote based on what your business needs. No lock-in contracts.
Often early in the campaign in smaller markets. Competitive trades in capital cities usually need half a year to a year or more.
Paid campaigns bring calls quickly but stop when you stop paying. SEO takes longer but keeps bringing in enquiries. Many operators run ads while visibility builds.
Lead platforms can fill gaps, but you pay per lead and often compete with other tradies for the same booking. Organic traffic builds a channel you own. Many tradies use both while rankings build.
Very little. A short initial call, job photos when you have them and a quick content check. My copywriter writes the content so you can stay on the tools.
No. Start with the suburbs you want bookings in and that people actually look for. Each needs unique content. Copy-paste pages can hurt your whole site.
Yes. Your profile wins the map pack near your base, but a website with service and local pages is what ranks in the organic results across your service area. Google also checks your website to confirm what your profile says.
No, and be wary of anyone who does. What I can promise is the work gets done properly every month and you can track everything on your live dashboard.
Get a free audit
Send me your website and where you want more work. I'll review your site, your Maps listing and competitors, then tell you what I'd change. No hard sell.
I also work with law firms and dental practices, and businesses in Brisbane and the Gold Coast.