I help Melbourne businesses get found on Google by customers already searching for what they do. I'm Caleb, a local SEO specialist with 7+ years' experience, and I've worked on the SEO for firms including MST Lawyers and Turner Freeman.
7+ years
An SEO specialist improves your website, Google Business Profile and online reputation so you rank higher on search engines when people look for your services. That covers the organic search results, the map results near you, and increasingly AI answers such as Google's AI Overviews and ChatGPT.
Unlike a large digital marketing agency, you deal directly with the person running your SEO strategy. I'm based in Queensland and work with Melbourne clients remotely, through video calls, a live dashboard and direct access to me by phone or email.
Here's roughly how many times a month locals search for common trades and professionals. Each search is a potential customer choosing from the few companies that show up first.
Plumber
4,400
Pest control
4,400
Dentist
2,900
Builders
2,900
Electrician
1,900
Accountant
1,600
Lawyers
1,300
Air conditioning
1,000
Melbourne is a big, spread-out market, so the business that wins in Richmond isn't always the one that wins in Dandenong or Werribee.
Someone in the eastern suburbs searching for a builder sees different results to someone in the west. Your strategy should focus on the areas where you actually take jobs, rather than trying to rank across the whole city at once.
Law, accounting and health are heavily contested search markets here. I've worked on law firm SEO for MST Lawyers and Turner Freeman, where expert content and strong team profiles improve visibility in a crowded online market.
When competitors have the basics right, quality backlinks and genuine reviews decide who ranks first. Link building is part of the SEO strategy from the start, not an afterthought.
Plenty of Melbourne agencies put a junior account manager between you and the work. With me, the person you talk to is the person running your SEO.
Every search engine optimisation campaign is built around what's actually holding your site back. These are the main parts.
The starting point for my SEO services: keyword analysis to find the searches most likely to turn into enquiries, then mapping each one to the right page.
Service pages and content that answer what customers are searching for, with clear structure and internal links.
Categories, services, photos and a steady review process so you show up in the map results near your business.
Relevant, quality links from industry, supplier and local websites. No link farms or junk links.
Speed, crawlability, indexing and schema fixes so search engines can find and understand your site.
Consistent business details across directories so Google trusts your name, address and phone number.
Send me your website and the work you want more of. I'll show you what I'd fix first.
I review your website, Google Business Profile, backlinks and the competitors ranking ahead of you.
I don't publish a set price. Your industry, the competition, your budget and your website all change the scope. The audit tells me what's needed, then I quote. No lock-in contracts.
A video call to agree on priorities, target keywords and the services that matter most to your business.
Content, links, profile updates and technical fixes, completed each month in order of impact.
A live dashboard to check rankings, traffic and click-through rate any time, plus a monthly catch-up if you want one.
In Melbourne, I've worked on the SEO for MST Lawyers and Turner Freeman. Across Australia, clients include Morgan Insurance Brokers, Advanced Clean Air and Total Air Conditioning.
Move the sliders to match your business. It's a rough estimate to help you think about the opportunity, not a forecast.
Estimates only. Results depend on your market, competition, website and how quickly changes are made. I don't guarantee rankings or revenue.
Get a free audit to see your real numberstechnical fixes, on-page fixes and your Google profile
content and links start moving rankings
competitive keywords
Most businesses see early movement within a few months, but competitive keywords in Melbourne usually take six to twelve months or more. It depends on your competition, your website's starting point and how quickly changes get made.
It depends on your industry, your competition and the state of your website. I run a free audit first, then quote based on what your business needs. No lock-in contracts.
Yes. SEO doesn't need someone in your office. We meet over video, you get a live dashboard, and you can call or email me directly.
Early movement usually shows within a few months. Competitive keywords in Melbourne typically take six to twelve months or more.
Yes. I've worked on SEO for law firms including MST Lawyers and Turner Freeman. See my page on [SEO for lawyers](/seo-for-lawyers/) for more.
No, and be wary of anyone who does. What I can promise is everything gets done properly every month and you can see the results on your live dashboard.
No. You stay because it's delivering, not because you're locked in.
Send me your website and the services you want more enquiries for. I'll review your site, your Google Business Profile and the competitors ranking ahead of you, then tell you what I'd change first. No hard sell.
I also help clients in Brisbane, the Gold Coast, Sydney and Perth, as well as lawyers, dentists and tradies.
