I help Melbourne businesses get found on Google by customers already searching for what they do. I'm Caleb, a local SEO specialist with 7+ years' experience, and I've worked on the SEO for firms including MST Lawyers and Turner Freeman.
7+ yearsExperience
An SEO specialist improves your website, Google Business Profile and online reputation so you rank higher on search engines when people look for your services. That covers the organic search results, the map results near you, and increasingly AI answers such as Google's AI Overviews and ChatGPT.
Unlike a large digital marketing agency, you deal directly with the person running your SEO strategy. I'm based in Queensland and work with Melbourne clients remotely, through video calls, a live dashboard and direct access to me by phone or email.
Here's roughly how many times a month locals search for common trades and professionals. Each search is a potential customer choosing from the few companies that show up first.
Plumber
4,400
Pest control
4,400
Dentist
2,900
Builders
2,900
Electrician
1,900
Accountant
1,600
Lawyers
1,300
Air conditioning
1,000
Melbourne is a big, spread-out market, so the business that wins in Richmond isn't always the one that wins in Dandenong or Werribee.
Someone in the eastern suburbs searching for a builder sees different results to someone in the west. Your strategy should focus on the areas where you actually take jobs, rather than trying to rank across the whole city at once.
Law, accounting and health are heavily contested search markets here. I've worked on SEO for law firms like MST Lawyers and Turner Freeman, and for clinics like Principle Four Osteopathy and QV Physiotherapy, where expert content and strong practitioner profiles make a real difference.
When competitors have the basics right, quality backlinks and genuine reviews decide who ranks first. Link building is part of the SEO strategy from the start, not an afterthought.
Plenty of Melbourne agencies put a junior account manager between you and the work. With me, the person you talk to is the person running your SEO.
Every search engine optimisation campaign is built around what's actually holding your site back. These are the main parts.
Finding the searches most likely to turn into enquiries, then mapping each one to the right page.
Learn more about keyword researchService pages and content that answer what customers are searching for, with clear structure and internal links.
Learn more about on-page SEOCategories, services, photos and a steady review process so you show up in the map results near your business.
Learn more about Google Business Profile optimisationRelevant, quality links from industry, supplier and local websites. No link farms or junk links.
Learn more about link buildingSpeed, crawlability, indexing and schema fixes so search engines can find and understand your site.
Learn more about technical SEOConsistent business details across directories so Google trusts your name, address and phone number.
Learn more about local citationsI look at your website, Google Business Profile, backlinks and the competitors ranking ahead of you, then send a one-page roadmap with the three moves likely to bring the biggest return, plus a short video walking you through it.
I don't publish a set price. Your industry, the competition, your budget and your website all change the scope. The roadmap shows me what's needed, then I quote. No lock-in contracts.
A video call to agree on priorities, target keywords and the services that matter most to your business.
Content, links, profile updates and technical fixes, completed each month in order of impact.
A live dashboard to check rankings, traffic and click-through rate any time, plus a monthly catch-up if you want one.
In Melbourne, I've worked on the SEO for MST Lawyers and Turner Freeman, and I work with health clinics including Principle Four Osteopathy and QV Physiotherapy in the CBD, Pakenham Osteopathy in the south-east and Seaview Health in Beaumaris, Bayside Melbourne. Across Australia, clients include Morgan Insurance Brokers and Advanced Clean Air.
Move the sliders to match your business. It's a rough estimate to help you think about the opportunity, not a forecast.
Estimates only. Results depend on your market, competition, website and how quickly changes are made. I don't guarantee rankings or revenue.
Get a free growth roadmapMost businesses see early movement within a few months, but competitive keywords in Melbourne usually take six to twelve months or more. It depends on your competition, your website's starting point and how quickly changes get made.
Technical fixes, on-page fixes and your Google profile
Content and links start moving rankings
Competitive keywords
It depends on your industry, your competition and the state of your website. I put together a free growth roadmap first, then quote based on what your business needs. No lock-in contracts.
Yes. SEO doesn't need someone in your office. We meet over video, you get a live dashboard, and you can call or email me directly.
Early movement usually shows within a few months. Competitive keywords in Melbourne typically take six to twelve months or more.
Yes. I've worked on SEO for law firms including MST Lawyers and Turner Freeman. See my page on SEO for lawyers for more.
No, and be wary of anyone who does. What I can promise is everything gets done properly every month and you can see the results on your live dashboard.
No. You stay because it's delivering, not because you're locked in.
Send me your website and the services you want more enquiries for. I'll look at your site, your Google Business Profile and the competitors ranking ahead of you, then send you a one-page roadmap with the moves I'd make first. No hard sell.
I also help clients in Brisbane, the Gold Coast, Sydney and Perth, as well as lawyers, dentists and tradies.
