Northern and southern suburbs
People often search by region, such as "northern suburbs" or "southern suburbs". Your profile and content should reflect where you actually take jobs, without thin copy-paste suburb content.
SEO Perth
SEO Specialist Perth
I help WA businesses improve their visibility on Google and get more enquiries from search. I'm Caleb, a local SEO specialist with 7+ years' experience, working with WA businesses including Total Air Conditioning and Perth TV Antennas.
7+ yearsExperience
What does an SEO specialist do for a Perth business?
Search engine optimisation improves your website and Google Business Profile so customers find you when they search for your services. That covers the organic listings, the map pack for people nearby, and increasingly AI answers such as Google's AI Overviews and ChatGPT.
You deal directly with me, not an account manager. I'm based in Queensland and work with WA clients remotely, booking calls around WA time so it suits your day.
How many people search for local services in Perth?
Here's roughly how many times a month people search for some common services here.
Electrician
3,600
Pest control
3,600
Plumber
2,900
Dentist
2,900
Builders
2,400
Air conditioning
1,600
Lawyers
1,600
Accountant
1,300
Total Air Conditioning
Early wins for an air conditioning business
Total Air Conditioning started their campaign in August 2026. In the first two months, non-branded clicks from Google rose from 660 to 882 compared with the two months before, and "aircon installation perth" moved from position 16.7 to 11.2. It is early days, and some of this will be seasonal as the weather warms up.
Average position for "air conditioning perth" (lower is better)
Before5 June to 4 August 202614.1
After5 August to 5 October 20267.9
Average position for "ducted air conditioning perth" (lower is better)
Before5 June to 4 August 202613
After5 August to 5 October 20267.2
What makes SEO in Perth different
It's a big metro area with fewer competing businesses than Sydney or Melbourne, which makes it a good market to win if you do the basics properly.
The map pack reaches only so far
Google Maps leans on how close you are to the person searching. Ranking organically is how you reach people across the metro area.
Seasonal demand
Trades like air conditioning see big swings through the year. Your content needs to rank before demand peaks, not after it.
What's included in my SEO
I start with whatever is holding your website back the most.
Keyword research
The searches most likely to bring in enquiries and traffic, mapped to the right content.
Learn more about keyword researchOn-page SEO
On-page optimisation so your service content answers what people search for.
Learn more about on-page SEOGoogle Business Profile
Categories, services, photos and reviews that build trust and map visibility.
Learn more about Google Business Profile optimisationLink building
Relevant links from industry and local websites.
Learn more about link buildingTechnical SEO
Speed, indexing and schema fixes so Google can find and understand your site.
Learn more about technical SEOLocal citations
Consistent business details across directories.
Learn more about local citationsHow it works
- 1
Free growth roadmap
I look at your website, Google Business Profile and the competitors ranking ahead of you, then send a one-page roadmap with the three moves likely to bring the biggest return, plus a short video walking you through it.
- 2
A quote based on the roadmap
I don't publish a set price. The roadmap shows me what's needed, then I quote. No lock-in contracts.
- 3
Monthly implementation
Content, links, profile updates and fixes, completed each month in priority order.
- 4
Live reporting
A live dashboard to check progress any time.
Businesses I've worked with
In WA, I work with Total Air Conditioning and Impressive Plumbing, and I've worked with Perth TV Antennas. Across Australia, clients include Morgan Insurance Brokers and Advanced Clean Air.
SEO ROI calculator
What could SEO be worth to your business?
Move the sliders to match your business. It's a rough estimate to help you think about the opportunity, not a forecast.
- Additional monthly visitors
- 500
- Additional enquiries per month
- 15
- Additional customers per month
- 4.5
- Estimated additional monthly revenue
- $6,750
- Estimated additional annual revenue
- $81,000
Estimates only. Results depend on your market, competition, website and how quickly changes are made. I don't guarantee rankings or revenue.
Get a free growth roadmapHow long does SEO take?
Most clients see early movement within a few months. Competitive keywords usually take six to twelve months or more, depending on your competition and your site.
Typical timeline
- Stage 1
Months 1 to 3
Site fixes, on-page fixes and your Google profile
- Stage 2
Months 3 to 6
Content and links start moving rankings
- Stage 3
Months 6 to 12+
Competitive keywords
Who this is for (and who it isn't)
Fit if
- You want more enquiries from Google
- You want to deal directly with the person running your campaign
- You're happy to work remotely over video calls
Not a fit if
- You want guaranteed first page rankings
- You want cheap, bulk links
- You want a large digital marketing agency with account managers
SEO Perth FAQs
It depends on your industry, the competition and your website. I put together a free growth roadmap first, then quote. No lock-in contracts.
Yes. We meet over video at a time that suits WA hours, you get a live dashboard, and you can call or email me directly.
Early movement usually shows within a few months. Competitive keywords typically take six to twelve months or more.
Ads bring enquiries quickly but stop when the spend stops. SEO is a longer-term investment that builds visibility you keep. Many businesses run both while rankings grow.
No, and be wary of anyone who does. What I can promise is everything gets done properly every month and you can see the results on your live dashboard.
No. You stay because it's delivering, not because you're locked in.
Get a free Perth growth roadmap
Send me your website and the services you want more enquiries for. I'll look at your site and your competitors, then send you a one-page roadmap with the moves I'd make first. No hard sell.
I also help clients in Melbourne, Sydney, Brisbane and the Gold Coast, as well as lawyers, dentists and tradies.