Cookie Policy

This Cookie Policy explains how Caleb Johnstone Local SEO (“I”, “me”, “my”) uses cookies and similar technologies when you visit my website.

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help websites remember information about your visit, which can make your next visit easier and more useful.

How I Use Cookies

I use cookies to:

• Understand how visitors use my website
• Improve website performance and user experience
• Remember your preferences and settings
• Analyse website traffic and visitor behaviour
• Track the effectiveness of my marketing efforts

Types of Cookies I Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable basic functions like page navigation and access to secure areas of the website.

Analytics Cookies

I use Google Analytics to understand how visitors interact with my website. These cookies collect information like:

• Which pages you visit
• How long you spend on each page
• Where you came from (search engines, social media, etc.)
• Your general location (city/state level)
• Device and browser information

Google Analytics: You can learn more about how Google uses data at policies.google.com/technologies/partner-sites

Marketing/Advertising Cookies

I may use cookies from advertising platforms like:

• Google Ads (for tracking conversions and remarketing)
• Facebook Pixel (for tracking website visitors and conversions)
• LinkedIn Insights (for professional audience tracking)

These help me understand which marketing efforts are working and show relevant ads to potential clients.

Functionality Cookies

These cookies remember your preferences and choices to provide a more personalised experience, such as:

• Contact form preferences
• Language settings
• Previous searches or enquiries

Third-Party Cookies

Some cookies are placed by third-party services I use:

• Google Analytics: Tracks website usage and performance
• Google Ads: Measures ad performance and enables remarketing
• Facebook: Tracks conversions from Facebook ads
• YouTube: If I embed videos, YouTube may set cookies

Each of these services has their own privacy policies explaining how they use your data.

Managing Your Cookie Preferences

Browser Settings

You can control cookies through your browser settings:

• Chrome: Settings > Advanced > Privacy and Security > Site Settings > Cookies
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and Website Data
• Edge: Settings > Site Permissions > Cookies and Site Data

Opt-Out Options

You can opt out of specific tracking:

• Google Analytics: tools.google.com/dlpage/gaoptout
• Google Ads: adssettings.google.com
• Facebook: facebook.com/settings/?tab=ads

What Happens If You Disable Cookies?

The website will still work if you disable cookies, but you might experience:

• Less personalised content
• Reduced functionality on some pages
• Having to re-enter information more frequently
• Less relevant marketing content

Updates to This Policy

I may update this Cookie Policy from time to time to reflect changes in technology or legal requirements. Check back occasionally for updates.

Contact Me

If you have questions about this Cookie Policy or how I use cookies, contact me:

Caleb Johnstone
Local SEO Specialist
Email: caleb@localseospecialist.com.au
Phone: 0432633303