GBP Optimisation
I'll fully optimise your Google Business Profile listing to improve visibility in the local pack.
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Local SEO Specialist
Get more leads through Google and AI Search
Looking for a local SEO expert who can actually deliver results? I help local businesses get found by the right people in the right places so you attract more leads, book more jobs and grow with confidence.
Claim your free site audit
Send me your details and I'll review your site and local rankings.
Trusted by brands across Australia
est. 2019
Over 7+ years of hands-on SEO experience
4
Spots left and filling up fast
20
Client cap, so no campaign gets forgotten
Who am IGet a Free Site AuditView on Google Maps
My name is Caleb Johnstone and I am your local SEO expert
As a Local SEO Specialist, I have over 7+ years of experience helping local businesses like lawyers, physios, plumbers and dentists rank higher in Google.
I understand what it takes to get real results. I'm not an agency, I'm a dedicated local SEO specialist who works directly with every client.
Unlike big agencies that juggle hundreds of clients with a small team, I've intentionally capped my client base at 20. This means when you work with me, your campaign won't get lost in the shuffle. Every single client gets personalised attention and consistent monthly work.
I personally handle every audit, strategy, brief and report, and you deal directly with me. A trusted freelance copywriter and developer help with implementation when needed, and I check their work before it goes live. You also get a live SEO dashboard to track rankings and performance in real time.
Based on the Gold Coast
2/6 Spirula St, Coomera QLD 4209What I do
Local SEO Services
Here's what I do to get local businesses ranking on the first page of Google and other search engines.
Keyword Research
We'll target high-converting keywords as well as long-tail keywords with real search demand in your area.
Learn moreOn-Page SEO
I'll optimise every target page on your site to rank higher and convert more local visitors.
Learn moreLocal Citations & Directory Listings
I'll build the top local citations and directory listings to boost your visibility and trust with Google.
Learn moreLink Building & Outreach
I'll secure quality backlinks through targeted outreach to strengthen your authority and rankings.
Learn moreTechnical SEO
I'll fix technical issues that hold your site back and ensure it's fast, crawlable and optimised.
Learn moreSEO ROI calculator
What could SEO be worth to your business?
Move the sliders to match your business. It's a rough estimate to help you think about the opportunity, not a forecast.
- Additional monthly visitors
- 500
- Additional enquiries per month
- 15
- Additional customers per month
- 4.5
- Estimated additional monthly revenue
- $6,750
- Estimated additional annual revenue
- $81,000
Estimates only. Results depend on your market, competition, website and how quickly changes are made. I don't guarantee rankings or revenue.
Get a free audit to see your real numbersWhy work with me
Work with a local SEO specialist who actually does the work
Choosing the right local SEO consulting partner can make or break your SEO performance. I offer a custom-built and results-driven approach that big agencies simply can't match with their cookie-cutter strategies.
With me, you're not just another client in a queue that may not get touched in months; you're a partner.
I bring over 7 years of hands-on SEO experience with deep local market knowledge and personal responsibility for every audit, strategy, brief and report. You deal directly with me. My trusted freelance copywriter and developer help implement when needed, and I check their work before it goes live. The goal stays the same: helping your business grow through better local search visibility.
- Top Industry Specialist
- Hands-On From Start to Finish
- Proven Local SEO Experience
- Real-Time Reporting
- Transparent Communication
- Results-Driven Approach
Industries I serve
Local businesses I work with
Local SEO isn't one-size-fits-all and every industry has different needs, search behaviours and competitive landscapes. That's why I tailor each strategy to the specific challenges and goals of the businesses I work with.
Whether you're a tradie looking to own local search in your area, a lawyer looking to get more qualified leads, or a health clinic looking to fill your calendar with bookings, I've got the experience and tools to get you found by the right people right when they're searching.
If you don't see your business type listed, get in touch anyway. If I think I can help, I will. If I'm not the right fit, I'll let you know.
Based nearby? See how I deliver local SEO on the Gold Coast.
Law Firms
Local SEO is crucial for law firms looking to attract clients searching for legal help in their area. I help lawyers rank for high-converting keywords like “family lawyer [city]”, “criminal defence lawyer near me”, or “conveyancing lawyer [city]”. From optimising your service pages to managing your Google Business Profile, I ensure your law firm shows up when it matters most.
SEO for lawyersHealth & Wellness
I help physios, chiropractors, dentists, and other allied health professionals attract more local patients through targeted local SEO strategies. By focusing on keywords like “physiotherapist in [suburb]” or “dentist near me”, and improving your clinic’s online visibility, I help fill your appointment calendar with real, local leads.
SEO for dentistsTradies
Whether you’re a plumber, electrician, builder, or HVAC technician, I help you get found by people searching for your services in their time of need. I’ll optimise your website and local listings for search terms like “emergency plumber [location]” or “licensed electrician near me”, so you’re the first business they see and call.
SEO for tradiesChildcare & Education
Parents rely on Google to find trusted childcare centres, tutors, and early learning programs nearby. I help you rank higher for searches like “childcare centre in [suburb]” or “math tutor near me”, ensuring your business stands out in maps and search results when families are making important decisions.
Hospitality & Tourism
For cafes, restaurants, local tour operators, and boutique stays, local visibility directly impacts foot traffic and bookings. I’ll optimise your site and Google Business Profile for keywords like “best cafe in [suburb]” or “Gold Coast day tours”, so travellers and locals alike can easily find and choose your business.
Real Estate Agencies
As a Local SEO Specialist, I help real estate agencies rank higher in Google for local searches like “real estate agent near me” or “property manager [suburb]”. From optimising your Google Business Profile to creating hyper-local content and building citations, I ensure your agency stands out in local search results so more buyers, sellers, and landlords can find and contact you first.
Gyms & Fitness Studios
I work with gyms, fitness centres, and boutique studios to improve their visibility in local search results for terms like “gym in [suburb]” or “Reformer Pilates near me”. Whether you offer group classes, personal training, or specialised services, I’ll help you rank higher in maps and organic search so you get more bookings, trials or memberships from people in your area.
Accountants & Financial Advisors
I help accountants and financial advisors attract more local clients through targeted SEO strategies designed to rank for keywords like “tax accountant [suburb]”, “financial advisor near me”, and “business accountant [city]”. Whether you specialise in individual tax returns, business accounting, or long-term financial planning, I’ll improve your local visibility so you’re found first by people actively searching for your professional services.
Local SEO process
My Local SEO Process
I follow a proven process tailored to each client that delivers real, measurable results, no fluff or cookie-cutter packages. Here's how I get local businesses ranking.
I personally handle every audit, strategy, brief and report, and you deal directly with me. My trusted freelance copywriter and developer help when needed, with all their work checked by me before it goes live.
Get StartedGet started today
Ready to get more local leads?
If you're serious about growing your business with local SEO that actually works then let's chat. I offer a free site audit and honest advice. No hard sells and no fluff. Just real strategies, backed by experience.
Phone
+61 432 633 303Opening hours
Monday to Saturday: 8:30am – 5pm
Capped at 20 clients Direct contact and personal oversight Real-time reporting dashboard