AI SEO
I'll help your business show up when people ask ChatGPT or Google's AI who to call.
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Local SEO Specialist
Get more leads through Google and AI Search
I help local businesses show up on Google, Google Maps and AI search when nearby customers look for what they do. More calls, more enquiries and more booked jobs, from a specialist you deal with directly.
Claim your free site audit
Send me your details and I'll review your site and local rankings.
Trusted by brands across Australia
est. 2019
7+ years of hands-on SEO experience
4
Client spots currently open
30
Client cap, so no campaign gets forgotten
Who am IGet a Free Site AuditView on Google Maps
My name is Caleb Johnstone and I am your local SEO expert
I've spent 7+ years helping local businesses like lawyers, physios, plumbers and dentists rank higher on Google.
I'm not an agency. I'm one specialist who works directly with every client.
Big agencies often spread a small team across hundreds of clients. I cap my client list at 30, so your campaign gets real work every month instead of sitting in a queue.
I personally handle every audit, strategy, brief and report, and you deal directly with me. A trusted freelance copywriter and developer help with implementation when needed, and I check their work before it goes live. You also get a live SEO dashboard to track rankings and performance in real time.
Based on the Gold Coast
2/6 Spirula St, Coomera QLD 4209What I do
Local SEO Services
Here's what I do to get local businesses ranking on the first page of Google and other search engines.
GBP Optimisation
I'll fully optimise your Google Business Profile so you show up in the map pack.
Learn moreKeyword Research
I'll find the keywords with real search demand in your area, including the longer searches that turn into enquiries.
Learn moreOn-Page SEO
I'll optimise every target page on your site to rank higher and convert more local visitors.
Learn moreLocal Citations & Directory Listings
I'll get your business listed on the directories that matter, with the same details everywhere, so Google trusts your information.
Learn moreLink Building & Outreach
I'll earn quality backlinks from relevant websites to build your authority and rankings.
Learn moreTechnical SEO
I'll fix the technical issues holding your site back so it's fast and easy for Google to crawl.
Learn moreSEO Audit
I'll review your whole site and give you a prioritised action plan to follow.
Learn moreWhite Label SEO
I'll deliver local SEO behind the scenes for agencies, so you keep the client and your brand.
Learn moreSEO ROI calculator
What could SEO be worth to your business?
Move the sliders to match your business. It's a rough estimate to help you think about the opportunity, not a forecast.
- Additional monthly visitors
- 500
- Additional enquiries per month
- 15
- Additional customers per month
- 4.5
- Estimated additional monthly revenue
- $6,750
- Estimated additional annual revenue
- $81,000
Estimates only. Results depend on your market, competition, website and how quickly changes are made. I don't guarantee rankings or revenue.
Get a free auditWhy work with me
Work with a local SEO specialist who actually does the work
Big agencies often hand your account to a junior and run the same playbook for every client. I build each campaign around your business, your area and your competitors.
You won't wait months for someone to touch your account. Work happens every month, and you can see it on your live dashboard.
I bring 7+ years of hands-on SEO experience and personally handle every audit, strategy, brief and report. You deal directly with me. My freelance copywriter and developer help with implementation when needed, and I check their work before it goes live.
- 7+ years in SEO
- Hands-on from start to finish
- You deal directly with me
- Live reporting dashboard
- Capped at 30 clients
- No lock-in contracts
Industries I serve
Local businesses I work with
Every industry searches differently. A family lawyer, a plumber and a physio all have different customers, keywords and competitors, so I build each strategy around your industry.
Whether you're a tradie who wants more calls, a lawyer after more qualified enquiries or a clinic that wants a fuller appointment book, I'll help you get found when people nearby are searching.
If you don't see your business type listed, get in touch anyway. If I think I can help, I will. If I'm not the right fit, I'll let you know.
Based nearby? See how I deliver local SEO on the Gold Coast.
Law Firms
People looking for a lawyer usually search close to home, with searches like “family lawyer [city]” or “conveyancing lawyer near me”. I build practice area pages, optimise your Google Business Profile and earn trusted links so your firm shows up for those searches.
SEO for lawyersHealth & Wellness
I help physios, chiros, dentists and other allied health clinics get more local patients. That means ranking for searches like “physio [suburb]” or “dentist near me” and turning more of those visitors into bookings.
SEO for dentistsTradies
Whether you're a plumber, electrician, builder or air con tech, people often need you fast. I'll optimise your website and Google Business Profile for searches like “emergency plumber [suburb]” so you're one of the first businesses they see and call.
SEO for tradiesChildcare & Education
Parents use Google to compare childcare centres, tutors and early learning programs nearby. I help you rank for searches like “childcare [suburb]” or “maths tutor near me” and show up in the map results families check first.
Hospitality & Tourism
For cafes, restaurants, tour operators and boutique stays, Google Maps often decides where people go. I'll optimise your website and Google Business Profile for searches like “best cafe [suburb]” or “Gold Coast day tours”, so travellers and locals can find you.
Real Estate Agencies
I help real estate agencies rank for local searches like “real estate agent near me” or “property manager [suburb]”. That covers your Google Business Profile, suburb content and citations, so more buyers, sellers and landlords find you before another agency.
Gyms & Fitness Studios
I work with gyms, fitness centres and boutique studios to rank for searches like “gym [suburb]” or “reformer pilates near me”, so more people in your area book a class, a trial or a membership.
Accountants & Financial Advisers
I help accountants and financial advisers rank for searches like “tax accountant [suburb]”, “financial adviser near me” and “business accountant [city]”, whether you focus on tax returns, business accounting or financial planning.
Local SEO process
My Local SEO Process
Every campaign follows the same core steps, adjusted to your business and your competition. Here's how it works.
Every step is done or checked by me before it goes live.
Get StartedWhere I work
Locations I service
I'm based on the Gold Coast and work with businesses all over Australia. Pick your area to see how I approach local SEO there.
From the blog
View all postsRecent blog posts
SEO audits
What is an SEO audit? What it checks and when you need one
A plain-English guide to SEO audits: what they check, what a good report looks like, when you need one and whether you can do it yourself.
SEO pricing
How much does SEO cost in Australia?
Typical SEO pricing in Australia, the factors that change it, what each budget buys and the red flags to watch for in a quote.
Get started today
Ready to get more local leads?
If you want more calls and enquiries from Google, let's chat. I'll start with a free site audit and give you honest advice about what I'd fix first. No hard sell.
Phone
+61 432 633 303Opening hours
Monday to Saturday: 8:30am to 5pm
Capped at 30 clients Direct contact and personal oversight Real-time reporting dashboard