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Case study · Air conditioner cleaning and servicing

Advanced Clean Air: 41% more clicks from Google

Advanced Clean Air cleans and services air conditioners for homes and businesses in Brisbane, on the Gold Coast and in Port Macquarie. I started on their SEO in July 2025. Comparing the first four months of the campaign with the same months a year later, clicks from Google are up 41% and their average position has more than halved.

Caleb Johnstone

By Caleb Johnstone, Local SEO Specialist

At a glance

Clicks from Google

2,005

from 1,418

+41%

9 Jul to 3 Nov 2025 vs 9 Jul to 3 Nov 2026

Average Google position

15.9

from 36.9

21 places higher

9 Jul to 3 Nov 2025 vs 9 Jul to 3 Nov 2026

Impressions in Google search

337,264

from 252,976

+33%

9 Jul to 3 Nov 2025 vs 9 Jul to 3 Nov 2026

Average position (non-branded)

20.1

from 40.3

20 places higher

9 Jul to 3 Nov 2025 vs 9 Jul to 3 Nov 2026

The challenge

Advanced Clean Air works across three separate markets: Brisbane, the Gold Coast and Port Macquarie. Each one needs to show up for searches like "aircon cleaning" plus the location, and each has its own competitors in the map pack and the organic results.

When I started in July 2025, the site was showing up, but mostly too far down to win the click. Across the first four months of the campaign, their average position was 36.9. Broad searches like "air conditioner cleaning" averaged position 29 and "aircon cleaning" averaged position 26, well past page two.

What I did

I handle the audits, strategy, briefs and reporting myself, with my freelance team helping on implementation. The work covered five areas.

  1. 1

    Commercial page optimisation

    I optimised the main service and location pages so they match what people search for when they want their aircon cleaned. More on my on-page SEO approach.

  2. 2

    Google Business Profile

    Each location has its own Google Business Profile, so each one needed the right categories, services and details to compete in its local map pack.

  3. 3

    Local citations

    I set up and cleaned up their local citations so their business details match across directories in all three areas.

  4. 4

    Schema

    I added structured data so search engines can clearly read the business, its services and its locations. See my technical SEO service.

  5. 5

    Internal linking

    I tightened up the internal links between related pages so Google can find the most important pages and understand how the site fits together.

Caleb Johnstone working on a laptop

The results

All figures compare 9 July to 3 November 2026 with the same dates in 2025, the first four months of the campaign. Using the same dates a year apart stops seasonal changes in aircon demand from skewing the results. All data comes from Google Search Console.

Rankings for the main service searches

SearchAverage position beforeAverage position now
aircon cleaning25.7
13.8up 12 places
air conditioner cleaning29.3
12.1up 17 places
air con cleaning32.0
13.1up 19 places
air conditioning cleaning24.8
15.3up 10 places
aircon clean24.2
8.2up 16 places
air con cleaning gold coast7.8
6.3up 2 places
air conditioner cleaning gold coast7.7
6.6up 1 place
aircon cleaning gold coast7.6
6.8up 1 place

Across all searches, their average position moved from 36.9 to 15.9. Across non-branded searches only, it moved from 40.3 to 20.1.

Clicks and impressions from Google

Google sent 2,005 clicks in this period, up from 1,418 a year earlier. That's a 41% increase.

Their pages also appeared in Google search results more often: 337,264 impressions, up from 252,976.

Stronger Google Business Profile results

The website links on their Google Business Profiles moved up as well:

  • Homepage link moved from an average position of 4.1 to 2.1.
  • Gold Coast page link moved from an average position of 6.8 to 2.8.

These are the links people tap from the map pack, so moving up here puts the business in front of more people who are ready to book.

Clicks from Google

+41%

Before9 Jul to 3 Nov 20251,418

After9 Jul to 3 Nov 20262,005

Average Google position (lower is better)

21 places higher

Before9 Jul to 3 Nov 202536.9

After9 Jul to 3 Nov 202615.9

Google Business Profile homepage link position (lower is better)

2 places higher

Before9 Jul to 3 Nov 20254.1

After9 Jul to 3 Nov 20262.1

Google Business Profile Gold Coast link position (lower is better)

4 places higher

Before9 Jul to 3 Nov 20256.8

After9 Jul to 3 Nov 20262.8

Data from Google Search Console, 9 July to 3 November 2025 compared with 9 July to 3 November 2026. Shared with permission from Advanced Clean Air.

What's next

The next phase focuses on Brisbane, where there's the most room to grow, while holding the gains on the Gold Coast and in Port Macquarie.

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